The City of St. John’s is seeking public input to help determine the permanent location of a new landmark sign that will serve as both a community feature and a visitor attraction. The sign will display the City’s name in large block lettering and include colour-changing LED lighting to recognize social causes and special occasions, as well as space for decals to showcase local art and foster civic pride.

As part of this engagement, the sign will be temporarily installed at the Mary Browns Centre during the week of August 10, 2026. This approach follows significant feedback received after the project’s initial announcement in 2025, which led to the decision to pause the original Bannerman Park location.

By experiencing the sign in a real-world setting, residents and interested parties can better understand its scale and presence and provide more informed input. The sign will be in place throughout the fall and residents are encouraged to visit the installation and share their feedback.

Engagement will be open until September 18, 2026. Feedback can be provided by:

• Providing written feedback and ideas below.
• Sending an email to engage@stjohns.ca; or
• Calling 311 and asking to speak to a member of the project team.

Staff will also be on location periodically during the engagement period to collect in-person feedback. Check the timeline on this page for updates or sign up for notifications.