Check out the draft Downtown Neighbourhood Plan

Downtown Forward is a new 10-year Neighbourhood Plan that outlines a vision for investment, development, and vibrancy in the downtown core

Downtown St. John’s is a vibrant neighbourhood, recognized and appreciated for its unique and colourful residential neighbourhoods; its walkable business corridors; its popular arts and entertainment scene; its working port and cruise terminal; its unique collection of heritage buildings; and more recently, its world-class culinary offerings, among many other things.

Like much of the province, however, Downtown has been experiencing change:

  • Economic and business activity has wavered;
  • Many companies have relocated to other parts of St. John’s, leaving behind large, empty office spaces in the downtown area;
  • Retail storefronts are struggling to compete with online shopping, hybrid retail, and the ever-present challenge of big box development;
  • Businesses in general are facing a new reality as employees adopt working from home or other alternate live/work scenarios;
  • Long-term social changes due to COVID-19, such as increased awareness of hygiene and social distancing, have created challenges in the current compact urban environment;
  • There is a need to respond to impacts of a changing climate and improve the resilience of new and existing buildings, roads, and stormwater management infrastructure to extreme weather.

These challenges, among others, raise some big questions: What does all of this mean for Downtown? How do we tackle these concerns and ensure that Downtown St. John’s remains a desirable place to live, work, invest, and play in the future?

Finding the answer to these and other challenging questions is part of this Neighbourhood Plan.

The Downtown St. John’s Neighbourhood Plan will focus on the area highlighted on the following map:


Latest Update - June 2025

The draft Downtown Neighbourhood Plan is open for review and feedback.

The plan outlines a vision for growth, investment, and renewal over the next 10 years. Aligned with the City’s Envision Municipal Plan and Strategic Plan, the plan was developed following public engagement and includes recommendations across several key themes:

  • Supporting Development: A new pre-application process and updated design guidelines aim to clarify expectations and improve collaboration with developers.
  • Boosting Business and Economic Activity: Targeted studies and strategies will help attract new retail, office, and commercial uses and address key gaps.
  • Enhancing Public Spaces: New investments in George Street, potential marketplaces, and placemaking initiatives will contribute to a more vibrant, welcoming downtown experience.
  • Improving Transportation and Mobility: A city-wide integrated mobility plan will support better movement for pedestrians, cyclists, and vehicles, with downtown as a key hub.
  • Celebrating Design and Identity: The plan proposes exploring gateway features and enhanced branding for the downtown.

How to provide feedback:

  • Attend the Open House on June 17 from 6 to 8 p.m. at City Hall, 10 New Gower Street.
  • Provide feedback on the questions or quick poll below;
  • Email at engage@StJohns.ca; or
  • Call 311 and ask to speak to a member of the project team.

Feedback will be collected until Friday, June 20, 2025.

Quick Poll

Does the Downtown Neighbourhood Plan align with your vision for the area?

What aspects of the Plan will best support the future of downtown?

14 June, 2025

frasercabr says:

A focus on pedestrian-friendly environments, encouraging green spaces, and urban gardening.

12 June, 2025

TinaOlivero says:

Eradicating drugs Stopping pan handling Stopping the crime

9 June, 2025

DowntownHopeful says:

Two run down buildings across from Mix. Should try and get the owner or new owners to make these parking garages. MBC Parking Essentially

7 June, 2025

Gpower says:

Implementing a vacancy tax on empty buildings so that we can see competitive rental rates for commercial buildings

6 June, 2025

Cloveless79 says:

More stores and more security officers

5 June, 2025

humphrea says:

Enhancing public spaces, downtown is exceptionally dirty and unwelcoming so any improvement to that would improve the overall downtown area

4 June, 2025

carlasafrany says:

Affordable, accessible housing.

4 June, 2025

Ward 5 Resident says:

not enough characters allotted to express thoughts comprehensively

4 June, 2025

sjdelaney says:

Improvements to the physical infrastructure, cleaning up and beautifying areas. Also providing more focus on pedestrians, cyclists, people

4 June, 2025

EM says:

You've left out one of the main issues that caused downtown to shrink and office and retail locations to be worthless: your downtown mall.

4 June, 2025

Pandarus says:

I do like the idea of preserving the character of the area, and making it friendlier to active transit.

Are there aspects of the Plan that could be improved?

14 June, 2025

frasercabr says:

I think the downtown area could benefit from tram lines and more trees along the road.

9 June, 2025

DowntownHopeful says:

Tear down the old building across from the Convention center, there is grass growing inside. Plants trees there or make it Parking.

6 June, 2025

Cloveless79 says:

Building and renovating more buildings

5 June, 2025

pmoore says:

exorbitant commercial lease rates and greedy landlords are the biggest factors keeping downtown buildings vacant. vacancy tax please

5 June, 2025

humphrea says:

More support for the unhoused and those facing addiction issues as now people avoid the downtown area due to harassment from panhandlers.

4 June, 2025

carlasafrany says:

Can you please enforce property maintenance standards? Attached houses with deteriorating foundations = huge rat problem.

4 June, 2025

Ward 5 Resident says:

clash btw "neighbourhood as any other" and "centre of civic universe" evident. pls address "snow; winter" as facts more to say ....

4 June, 2025

sjdelaney says:

Parking/Transportation. Emphasis should be on ways to bring people downtown w/o using cars. Something more than current bus system needed

4 June, 2025

Pandarus says:

Actively fighting poverty and addictions issues? I'm not one of them, but many avoid downtown because of beggars. Is the city helping them?

4 June, 2025

EM says:

Take responsibility for the impact of your plans: parking nightmare caused by the downtownmall, business closures caused by unequal support.

4 June, 2025

Pandarus says:

This plan has no mention of public facilities such as toilets. So basic, but honestly a reason lots of people are reluctant to go downtown.

What do you like the most about the Plan?

9 June, 2025

DowntownHopeful says:

Create More Condos downtown, Maybe the old Fortis building. There is no way people wouldn't want that view every Morning.

6 June, 2025

Cloveless79 says:

More stores

5 June, 2025

humphrea says:

Downtown has needed a plan to improve for years so, I am glad something is being done but, this has to just be the beginning of an overhaul

4 June, 2025

carlasafrany says:

Considering sustainable transportation is great, but Metrobus is still inconvenient and unhoused people are using bus shelters as a hangout.

4 June, 2025

Ward 5 Resident says:

depends on desired objectives: without clarifying which one is desired, cannot provide reasoned commentary, esp. as resident in another ward

4 June, 2025

Pandarus says:

Preserving and enhancing the lanes is right up there! Also making it friendlier for pedestrians and bikers.

4 June, 2025

EM says:

It's nice you finally admit downtown isn't working. But you won't have success if you ignore one the main causes to avoid taking any blame.

Review the Implementation Plan in Appendix 1.

Which initiatives in the Implementation Plan should be prioritized?

9 June, 2025

DowntownHopeful says:

Paint the parking lines again, I don't think you realize how much money your losing to people parking to far part.

9 June, 2025

DowntownHopeful says:

TAX owners who leave these building to fall to ruins, Clean all the tagging. Add a pharmacy for Visitors (Cruise ship Passengers)

6 June, 2025

Cloveless79 says:

More security

5 June, 2025

humphrea says:

The current infrastructure needs to be improved, downtown is far from visually appealing.

4 June, 2025

carlasafrany says:

I plan to move out of downtown ASAP due to levels of rodent infestation in attached buildings. Prioritize healthy, safe housing for all.

4 June, 2025

Ward 5 Resident says:

depends on which competing vision is applied - either "neighbourhood as any other" or "centre of civic universe" - not simulat. viable

4 June, 2025

EM says:

Supporting businesses excluded from the mall: the few left that you haven't had a hand in forcing shut.

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Vision & Guiding Principles